Mama lama.
New project alert! The adventurous project for organic yoghurt brand Mama Lama. Mama Lama is produced by Nomint, with creative direction by Henrique Barone and art direction by me. It was a nice production where I got to see some of my designs turn into beautiful sets, outfits and a colourful spot.
This project enabled us to play in a magical world filled with cream yoghurt mountains and limitless seas of milk accompanied by the friendliest of characters. First ideas took shape on these sketches:
Inspired by Mama Lama, the brand character illustrated by Ekaterina Ladatko, I started to work on the character designs for the four kids that would be guided by her in this journey. The style was pretty well stablished and I played along with that.
The magical world of yoghurt making had feel bright, exciting and delicious. Here some steps towards conceiving that with colour script, styleframes and details.
One of the most exciting aspects of this project to me was the fact that it had a live-action ending on which its scenario would be created based on the spot. To imagine how that world could come to reality and then to see the way the live-action team, directed by Phillip Yuryev, built the whole set was pretty special.
credits.
Client: Mama Lama
Agency: Nomint
Creative Direction: Henrique Barone
Art direction and Illustration: Fernanda Ribeiro
Animation: Dom Voser, Salvador Padilla and Henrique Barone
Compositing: Flavio de Paula