Pete and gerry’s.
Erik Jefferis from Urban Rhino, contacted me to do the designs for a new spot where Pete and Gerry’s. It showcases their package made of recycled plastic using material from empty water bottles, that helps to reduce the surplus of plastic in the world.
I got to design it from script, with storyboard, characters and styleframes, below a bit of the process:
started with some different options and styles for the main character, until nailing it down to our favourite.
and finally some of my favourite styleframes and details.
