veet horror stories.
Working together with Henrique Barone and Cesar Martinez we developed Veet Horror Stories, a social media campaign for Halloween which was driven by 3 animated short stories, all focuses in the uncomfortable situations women undergo while waxing and portrayed them as horror movies. The goal was to highlight those painful moments and show how Veet can improve that experience with their products.
It all came together very well, I'm very glad with the final result. Hope it gives you some goosebumps! You can also check more making of material like composting breakdowns and more images on Cesar's Behance.
credits.
Agency: Momentum
Producer: Sarah ChapmanArt Direction: Hugo Gallardo
Copywriter: Fabio Pedroni
Art Direction & Layout : Cesar Martinez
Lead animation: Henrique Barone
Character development: Fernanda Ribeiro
Compositing & S.A.E.: Cesar Martinez